Every bean, every day, every cup is important.

In the mid 1970’s, in a little town  in the middle of nowhere, it was summer time. I was walking down main street and the sun was shining. I wasn’t going anywhere in particular. Didn’t need to; it was one of those kind of days where you just walk. As I explored the unfamiliar streets I could smell a hint of something pleasing, something complex, but still immediately fulfilling. I couldn’t see where the aroma was coming from, so I set out with my nose as my guide. I still couldn’t put my finger on it, but it was too wonderful to ignore. As I wandered the empty streets all I could see was some old shops, but the smell was still present. Even stronger. Puzzled, I stopped on a side street to get my bearings. Next to me, a shop door swung open and I was struck with a wall of that wonderful smell. A woman exited and I stepped in directly after her. This was the place. The place I was meant to find. It’s like a beam of light shot through the roof and illuminated the interior. It was unmistakable. The heavenly scent and some light music that permeated the air.

I was embraced by warmth and comfort, surrounded by coffee beans.

There had to be 50 of them: large glass jars filled to the brim with dark brown beans. I stared in awe for a few moments before the woman at the counter asked if she could help me. She told me it was a coffee and spice shop. “With all of these different types of beans, how do you know which to pick?”

"It's easy, follow your nose. What smells good will taste good."

That’s still the motto we roast our coffee beans by today. The freshest beans smell the best, and the freshest beans taste the best. Years later, that shop has been closed for a long time, but its legacy can be found in every single Caffeine Cuisine bean.


Take a look around and let us know if you have any questions about how we obsess over every bean.

- The Roasters